So You Are A Personal Trainer? And You’re Struggling To Make Enough Money!? And Cannot Figure Out Why? Right…
To make it as personal trainer these days it actually requires that you know about more than just sets, reps and how to make paleo biscuits…
You’re a business owner. As a business owner, you drive the bus, you also sell the tickets, you manage the cash flow, you promote the bus ride on social media, you deal with disgruntled people, you have to calm a person down that is angry because someone has got their seat and more…
Whether you like it or not, as a personal trainer you will need to know a little about all these subjects:
- Sales
- Marketing
- Email marketing
- Lead generation
- Social media strategies
- Brand building
- Accounting
- Mobility
- Stretching
- Nutrition
- Strength
- Fat loss
- Pre & Post natal
and much more… Are you ready to quit yet?
It’s now harder than it ever was to be successful due to the influx of personal trainers that have qualified and hit the fitness industry in the last 5 years. Not only the that, the industry is evolving at a pace the requires that you keep your finger on the pulse.
We have all heard that adage that “cream rises to the top!” So, what makes the cream rise to the top then? What makes the ultra successful what they are?
Their commitment to bettering themselves.
Successful personal trainers continue to educate and invest into their future with ongoing education, mentoring, business development, courses, workshops, seminars, webinars, blog posts, tutorials etc
Successful personal trainers understand that to stay on top, you need to stay ahead. It’s called the competitive advantage.
There are many ways to get the competitive advantage but one way is certainly to invest time, energy and money into furthering your knowledge in all areas of your business development.
But is that it? “What, there’s more?” you ask…
Yes. (Sigh)
What about personal development? Personal training actually requires that you are an interesting person and not just a gym rat…
So, successful personal trainers also invest into themselves and are on a journey of self mastery.
“Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.”
– Lao Tzu
Why you ask?
Because people want to be around interesting people. Oh and because you’re actually coaching people, it may require that you can coach them from time to time through some difficult life situations. This requires some degree of emotional intelligence.
But how can you help people if you yourself are a mess!
Ah, now you’re starting to get it. You must first have your house clean before you tell someone else how to clean theirs.
Being able to listen and understand people is important, being able to read between the lines could make all the difference, calling “bullshit” when necessary may be necessary but to be that switched on and in tune that you can show empathy and understating when necessary may actually be life changing for some people.
Your clients are going to trust you with much more than just their fitness, many times they will confide in you and may even ask you for advice from time to time.
So as you can see, being a successful personal trainer will take time, it will require that you commit to ongoing education and it will require that you commit to investing money into education.
Successful personal trainers are perpetual student, constantly up-skilling with relevant industry related courses, reading books and articles on the latest industry research and have a GENUINE PASSION to continually learn and study the latest research available to help their clients fast track their fitness results.
In addition to relevant industry related study, it’s true that personal training is “personal” and that you will inevitably spend a substantial amount of time with this person.
Successful personal trainers are heavily driven in the area of personal development and that they are more than a meat head or a pair of hot legs.
At Miyagi, we have a philosophy of ongoing education. We believe that better people make better coaches.
All our coaches are required to study regularly, attend our Miyagi University workshop, enrol in external educations courses and embark on a personal development journey through reading and specific workshops we hold for our team.
If you would like A COMPETITIVE ADVANTAGE and to find out how Miyagi could help you build a 6 figure business whilst learning the fine art of personal training and self development, visit www.miyagi.university and APPLY to join our growing team in Sydney’s most elite gyms and facilities.
